Sneaker Factory, part of TFG, is inviting suitably qualified applicants to apply for a Sales Associate position at its Garden Route store in George, Western Cape.
The role focuses on customer service, achieving sales targets, recommending suitable products and ensuring that the store remains properly stocked and ready for customers.
Important: Grade 12 is the only formal qualification listed. Applicants must be available for a full-time, 120-hour retail position and should be comfortable working in a target-driven environment.
At a glance
| Employer | TFG |
| Brand | Sneaker Factory |
| Position | Sales Associate (120hr) |
| Job Identification | 14655 |
| Store | Sneaker Factory Garden Route |
| Location | George, Western Cape |
| Job Schedule | Full time |
| Minimum Qualification | Grade 12 / Matric |
| Posting Date | 10 September 2026 |
| Closing Date | 14 September 2026 at 12:00 |
| Recommended Submission Date | Submit by 13 September 2026 |
Minimum requirements
- Grade 12 / Matric.
- Good verbal and written communication skills.
- Passion for working with people.
- Ability to work in a target-driven retail environment.
- Ability to manage several tasks in a fast-paced store.
- Ability to work independently and take initiative.
- Strong attention to detail.
The official advert does not specify previous retail experience, a tertiary qualification or a driver’s licence as a requirement.
Key duties and responsibilities
- Represent Sneaker Factory as a brand ambassador.
- Provide customers with a positive shopping experience.
- Identify customer needs and recommend suitable products.
- Work towards meeting and exceeding sales targets.
- Monitor personal sales performance against targets.
- Sell products across the store’s range.
- Keep up to date with footwear, fashion and retail trends.
- Identify opportunities to generate additional sales.
- Assist with replenishing stock.
- Help ensure that the store is ready for customers.
Skills and behaviours
- Customer-service delivery.
- Ability to build customer loyalty.
- Negotiation and selling skills.
- Ability to manage customer challenges.
- Planning and organisational ability.
- Decision-making skills.
- Ability to follow standards and procedures.
- Commitment to continuous improvement.
- Persistence and a results-focused approach.
- Relationship-building and networking skills.
Salary and employment information
The position is listed as a full-time, 120-hour Sales Associate role. The official advert does not state the salary, benefits or whether the employment contract is permanent or fixed term.
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Preference may be given to candidates from designated groups in accordance with the Employment Equity Act, although applications are not necessarily limited to these candidates.
Documents to prepare
- An updated CV.
- A clear copy of your identity document, if requested.
- Your Grade 12 / Matric certificate.
- Any relevant retail, sales or customer-service certificates.
- A reliable cellphone number and professional email address.
About Sneaker Factory and TFG
Sneaker Factory is a value-focused footwear retailer offering international brands and locally manufactured products for men, women and children.
The brand forms part of TFG, a diversified retail group with fashion, footwear, jewellery, sportswear, technology, homeware and furniture brands.
Learn more through the official TFG Sport and Lifestyle brands page.
Application checklist
- Show your completed Grade 12 qualification clearly.
- Highlight sales and customer-service experience where applicable.
- Mention school, volunteer or community experience honestly.
- Include your communication and teamwork skills.
- Confirm that you can work at the Garden Route store in George.
- Check that your cellphone number and email address are correct.
- Complete all required sections of the online profile.
- Submit before the application deadline.
Scam warning
Apply only through TFG’s official Oracle recruitment platform.
- Do not pay anyone for an application, interview, assessment, uniform or job placement.
- Do not share banking PINs, passwords or one-time PINs.
- Do not trust anyone who guarantees employment in exchange for money.
- Confirm that the position is Sales Associate (120hr) – Sneaker Factory Garden Route.
- Confirm that the job identification number is 14655.
- Upload personal documents only through the secure official application process.
How this vacancy was verified
This vacancy was verified using the official TFG Oracle listing for Sales Associate (120hr) – Sneaker Factory Garden Route, job identification 14655.
The official listing confirmed the George location, full-time schedule, Grade 12 requirement, sales responsibilities, skills, posting date and application deadline.
The advert does not state the salary, benefits, minimum experience, number of available positions or employment-contract duration.
Read more about our process on the How We Verify Listings page.
How to apply
- Open the official TFG application page below.
- Confirm that the position is Sales Associate (120hr).
- Confirm that the brand is Sneaker Factory.
- Confirm that the location is Garden Route, George.
- Check that the job identification number is 14655.
- Sign in or create an Oracle candidate profile.
- Complete your education and employment information accurately.
- Upload your updated CV and requested documents.
- Review your contact details and application answers.
- Submit before the application deadline.
Application closing date
Applications close on 14 September 2026 at 12:00.
Applicants should submit by 13 September 2026 where possible to reduce the risk of missing the deadline because of profile, document-upload or technical problems.