Birkenstock – Sales Assistant

Birkenstock South Africa is inviting suitably qualified applicants to apply for a permanent Sales Assistant position at its V&A store in Cape Town.

The position involves assisting customers, achieving sales targets, replenishing merchandise, processing deliveries and maintaining Birkenstock’s store standards.

Important: Applicants need Grade 12 or an equivalent qualification, at least six months of customer-service experience and the ability to work flexible retail shifts.

At a glance

Minimum requirements

• Grade 12 or an equivalent qualification.
• At least six months of customer-service experience.
• Ability to work flexible retail shifts.
• A positive and professional attitude.
• Ability to work effectively as part of a team.
• Willingness to complete training and assessments.
• Birkenstock product knowledge would be advantageous.

The official advert does not specify an age restriction, driver’s licence requirement or particular field of study.

Customer service and sales duties

• Acknowledge customers promptly after they enter the store.
• Provide service according to Birkenstock’s customer-service procedures.
• Identify customers’ needs and recommend suitable products.
• Explain product features and benefits accurately.
• Complete sales and identify opportunities for additional sales.
• Encourage customers to return to the store.
• Monitor daily sales performance against the allocated target.

Stock and store duties

• Replenish footwear, apparel and accessories.
• Help minimise stock losses by following store procedures.
• Ensure stock information on the point-of-sale system is accurate.
• Check deliveries against quantities and invoices.
• Tag, hang and price merchandise.
• Process customer orders.
• Maintain daily store housekeeping standards.
• Assist the manager with opening and closing the store.
• Maintain merchandise displays according to Birkenstock standards.
• Assist with window and mannequin changes.

Training and development

• Learn from the buddy allocated during the initial training period.
• Attend quarterly training sessions.
• Complete the required assessments.
• Obtain regular feedback from the store manager.
• Discuss progress through the Birkenstock rookie pack each month.

The employer states that training progress may be considered when employees are assessed for promotional opportunities. Promotion is not guaranteed.

Benefits

• Comprehensive health benefit.
• Quarterly uniform allowance.
• Staff discount for the employee and family across brands within the group.
• Company performance incentive scheme.
• Long-service incentives.
• Holistic employee-wellness programme.
• Training and potential development opportunities.
• Employee-engagement activities.

The official advert confirms these benefits but does not provide their monetary values, detailed terms or eligibility conditions. The salary is also not disclosed.

Documents to prepare

• An updated CV.
• A copy of your Grade 12 certificate or equivalent qualification.
• A copy of your identity document, if requested.
• Accurate details of your customer-service experience.
• Copies of relevant retail or sales certificates.
• Contactable employment references.
• A reliable cellphone number and professional email address.

Application checklist

• Show Grade 12 clearly on your CV.
• Include at least six months of customer-service experience.
• Mention any footwear, fashion or retail-sales experience.
• Include point-of-sale, stock or merchandising experience.
• Mention Birkenstock product knowledge where applicable.
• Confirm that you can work flexible shifts.
• Check that your contact details are correct.
• Submit before the closing date.

Need help preparing your CV or application documents? Visit our Learnership Resources and Guides.

About Birkenstock and Ares Holdings

Birkenstock is an international footwear brand known for its contoured footbed and focus on comfort, function and foot health.

In South Africa, Birkenstock is distributed and operated by Bash Africa, which forms part of Ares Holdings. The business operates Birkenstock retail stores and supplies other retailers across South Africa.

Learn more through the official Birkenstock page on the Ares Holdings website.

Common application mistakes

• Applying without Grade 12 or an equivalent qualification.
• Failing to show the required customer-service experience.
• Submitting a generic CV that does not describe retail responsibilities.
• Not mentioning availability for flexible shifts.
• Entering incorrect contact information.
• Waiting until the closing date to apply.

Scam warning

Apply only through Birkenstock South Africa’s official Simplify recruitment page.

• Do not pay anyone for an application, interview, uniform, training or job placement.
• Do not share banking PINs, passwords or one-time PINs.
• Do not trust anyone who guarantees employment in exchange for money.
• Confirm that the position is Sales Assistant at Birkenstock V&A.
• Confirm that the listed employer is Ares Holdings.
• Upload personal documents only through a secure official recruitment process.

How this opportunity was verified

This vacancy was verified using Birkenstock South Africa’s official Simplify recruitment listing for a Sales Assistant at its V&A store.

The listing confirmed the permanent position, Cape Town location, Grade 12 requirement, six-month customer-service requirement, responsibilities, benefits and closing date.

The vacancy does not state the salary, expected starting date, exact working hours or number of available positions.

Read more about our process on the How We Verify Listings page.

How to apply

1. Open the official Birkenstock application page below.
2. Confirm that the position is Sales Assistant.
3. Confirm that the store is Birkenstock V&A in Cape Town.
4. Read the complete vacancy information.
5. Select the Apply option.
6. Sign in or create a Simplify recruitment profile.
7. Complete your personal, education and experience information.
8. Upload your CV and requested supporting documents.
9. Review your application carefully.
10. Submit before the closing date.

Application closing date

The official closing date is 1 October 2026.

The exact closing time is not stated. Applicants should submit by 30 September 2026 to reduce the risk of missing the deadline because of technical or document-upload problems.