Sterns – Sales Associate

Sterns is recruiting a confident and customer-focused Sales Associate for its Menlyn Park store in Pretoria, Gauteng.

The successful candidate will assist customers, recommend suitable jewellery and accessories, work towards sales targets, identify new selling opportunities and help maintain appropriate stock levels.

This opportunity is suitable for a matriculant with strong communication skills, a customer-service mindset and an interest in sales, fashion and jewellery retail.

Important: This is a retail Sales Associate position. It is not advertised as a learnership, internship, apprenticeship, graduate programme or YES Youth opportunity.

At a glance

What this opportunity is

This is a customer-facing jewellery retail position at the Sterns store in Menlyn Park.

The Sales Associate will represent the Sterns brand, welcome customers and help them identify products that meet their needs. The role requires a combination of customer service, product knowledge, selling ability and attention to store readiness.

The successful candidate will also monitor sales performance, look for opportunities to generate additional sales and help replenish stock so that products remain available to customers.

Main duties and responsibilities

• Represent Sterns professionally as a brand ambassador.
• Create a positive and welcoming customer experience.
• Approach and assist customers confidently.
• Identify each customer’s requirements.
• Recommend products that appropriately match customer needs.
• Explain relevant product options to customers.
• Provide practical solutions that may exceed customer expectations.
• Sell products from the store’s jewellery and accessories range.
• Work towards allocated sales targets.
• Monitor personal sales performance against targets.
• Identify opportunities to generate new sales.
• Use negotiation and selling skills appropriately.
• Stay informed about relevant fashion and product trends.
• Help build customer loyalty through professional service.
• Respond constructively to customer questions and challenges.
• Assist with replenishing merchandise.
• Help ensure that the store is properly stocked and ready for customers.
• Maintain a high level of attention to detail.
• Complete allocated duties according to company standards.
• Work independently when required while supporting the broader store team.

TFG may allocate additional reasonable sales, customer-service, merchandising, stock or store-support duties according to operational requirements.

Minimum requirements

• Grade 12 / Matric.
• A genuine interest in working with people.
• A customer-service orientation.
• Willingness to work towards sales targets.
• Good verbal communication skills.
• Good written communication skills.
• Ability to work in a fast-paced retail environment.
• Ability to manage several tasks.
• Ability to work independently.
• Ability to take initiative.
• Strong attention to detail.
• Ability to follow standards and procedures.

Qualification requirement explained

The official vacancy lists Grade 12 / Matric as the required qualification.

No particular Matric subjects or minimum marks are specified. Applicants should show their completed Matric qualification clearly on their CVs and enter the correct completion year during the online application.

The vacancy does not require a university degree, diploma or formal jewellery qualification.

Experience requirement explained

The official advert does not specify a minimum number of months or years of previous retail experience.

Applicants with relevant experience should include it clearly. Suitable experience may include jewellery, fashion, clothing, cosmetics, cellular, homeware or other customer-facing retail sales.

Experience from hospitality, promotions, customer service or other sales environments may also be relevant where it involved assisting customers, explaining products or working towards targets.

Applicants without formal employment experience may include genuine school, volunteering, community, entrepreneurial or temporary experience that demonstrates communication, reliability, teamwork or customer-service ability.

Selling and customer-service expectations

This is a sales-focused position rather than a stock-only or general store-assistant role.

The successful applicant will need to engage customers confidently, understand their requirements and recommend appropriate products while contributing towards the store’s commercial targets.

Applicants should be prepared to explain how they would welcome customers, ask useful questions, present suitable options and respond professionally when a customer is uncertain or dissatisfied.

The vacancy does not disclose a commission or incentive arrangement. Candidates should not assume that the role includes commission unless TFG confirms this during the recruitment process.

Product knowledge and trends

The Sales Associate will sell products from Sterns’ jewellery and accessories range and should keep up to date with relevant fashion trends.

The advert does not require applicants to arrive with specialist jewellery knowledge. However, candidates should be willing to learn about the brand’s products, care guidance, product features and approved sales information.

The successful candidate should provide accurate information and should not make promises about product quality, warranties, repairs, pricing or account outcomes beyond company policy.

Skills required for the position

• Customer-loyalty building.
• Customer-service delivery.
• Ability to navigate customer challenges.
• Negotiation and selling ability.
• Good spoken communication.
• Good written communication.
• Ability to identify customer requirements.
• Ability to recommend suitable solutions.
• Target-driven approach.
• Ability to multitask.
• Initiative.
• Attention to detail.
• Independent working ability.
• Teamwork and cooperation.
• Interest in style, fashion and jewellery products.

Behaviours TFG is looking for

• Adhering to standards: Delivering work that meets company quality and compliance requirements.
• Continual improvement: Looking for appropriate ways to improve processes and performance.
• Decision-making: Assessing situations and making effective, timely choices.
• Driving and persevering: Maintaining effort while working towards required outcomes.
• Meeting customer expectations: Providing consistent and professional customer service.
• Planning and organising: Managing duties through a structured approach.
• Relating and networking: Building constructive relationships with customers and colleagues.

Understanding the “120hr” title

The official job title includes “120hr,” while the job schedule is classified as full time.

The vacancy does not explain whether 120 hours refers to contracted monthly hours, scheduled hours over another period or an internal TFG staffing category.

Applicants should not calculate an hourly or monthly salary from this title. The contracted hours, roster, overtime conditions and remuneration should be confirmed if shortlisted or offered the position.

Working hours and availability

The vacancy is listed with a full-time schedule, but the exact daily working hours and roster are not provided.

Retail positions may involve shifts aligned with store trading requirements. However, this particular advert does not expressly state its weekend, public-holiday, evening or overtime requirements.

Applicants should answer any availability questions honestly and confirm the complete roster during the official selection process.

Location and transport

The position is based at the Sterns store in Menlyn Park, Pretoria, Gauteng.

The official vacancy does not mention transport or accommodation assistance. Applicants should consider whether they can travel reliably to Menlyn Park for the shifts allocated to them.

Salary and benefits

The official vacancy does not disclose the salary, commission structure, incentives, staff discounts or other benefits.

Applicants should confirm remuneration, working hours, employment conditions, commission arrangements and benefits from an official written offer if selected.

What applicants should understand

• This is a target-driven retail-sales position.
• Grade 12 / Matric is required.
• No minimum period of previous experience is stated.
• The position involves direct interaction with customers.
• The successful candidate will be expected to work towards sales targets.
• The role includes stock-replenishment support.
• The exact meaning of the 120-hour classification is not explained.
• The job schedule is listed as full time.
• The salary and commission arrangements are not disclosed.
• The number of available positions is not stated.
• The advert does not clearly state whether the appointment is permanent or fixed-term.
• Meeting the minimum requirements does not guarantee an interview or appointment.

Application checklist

• An updated CV.
• Grade 12 / Matric details.
• A Matric certificate or statement of results if requested.
• Correct employment dates.
• Relevant retail or customer-service experience.
• Examples of working towards targets.
• Examples of assisting customers.
• Examples of handling customer questions or challenges.
• Any relevant stock-replenishment or merchandising experience.
• Accurate work-availability information.
• A reliable cellphone number.
• A professional email address.

Need assistance preparing your CV or application documents? Visit our Learnership Resources and Guides.

About Sterns and TFG

Sterns is part of TFG’s jewellery portfolio, which also includes American Swiss and Galaxy & Co. The brand offers jewellery and accessories through its South African retail stores. TFG is an international retail group with a portfolio of speciality fashion and lifestyle brands.

Official Sterns website: Sterns

Official TFG website: TFG Limited

Official careers page: TFG Careers

Quick tips for applicants

• Submit the application on 13 August 2026 where possible.
• Use job identification number 14224.
• Show Grade 12 clearly on your CV.
• Explain your customer-service experience.
• Include examples of working towards targets.
• Mention any retail, fashion or jewellery interest that is genuine.
• Show relevant communication and selling skills.
• Include stock or merchandising experience where applicable.
• Check that your contact details are correct.
• Monitor your email and cellphone after applying.

Common application mistakes

• Leaving Grade 12 information off the CV.
• Listing a job title without explaining the duties performed.
• Failing to mention sales or customer-service experience.
• Providing incorrect employment dates.
• Claiming product knowledge or sales results that cannot be verified.
• Submitting an outdated CV.
• Using an incorrect cellphone number or email address.
• Assuming that 120 hours explains the complete work schedule.
• Assuming that commission is included when the advert does not confirm it.
• Waiting until 14 August to apply despite the midnight closing time.

Employment Equity

Preference may be given, but is not limited, to applicants from designated groups in accordance with the Employment Equity Act.

Applicants who meet the stated requirements may still apply. Candidates should provide accurate information and should not claim a status that does not apply to them.

Scam warning (important)

Apply only through TFG’s official Oracle recruitment platform.

• Do not pay anyone to submit an application.
• Do not pay for an interview, assessment, training, uniform or guaranteed appointment.
• Do not share banking PINs, passwords or one-time PINs.
• Do not allow another person to take control of your applicant profile.
• Be cautious of unofficial messages promising immediate employment.
• Upload personal documents only through an authorised recruitment process.
• Verify suspicious recruitment messages through TFG’s official careers website.

How this opportunity was verified

This opportunity was verified from the official TFG Oracle careers listing for Sales Associate (120hr) at Sterns Menlyn.

The listing confirmed Sterns as the retail brand, Menlyn Park as the store location, Grade 12 as the qualification requirement, the full-time schedule, job identification number 14224, responsibilities, skills and application deadline.

The official listing does not state a minimum period of previous experience, salary, commission structure, number of appointments or a clear permanent or fixed-term employment classification.

The title includes “120hr,” but the listing does not define this classification. Applicants should confirm the contracted hours and roster directly through TFG’s recruitment process.

Read more about our verification process on the How We Verify Listings page.

How to apply

1. Open the official TFG application page using the button below.
2. Confirm that the vacancy is Sales Associate (120hr) – Sterns – Menlyn.
3. Check that the job identification number is 14224.
4. Read the complete vacancy and requirements.
5. Select Apply Now on the official careers portal.
6. Sign in to an existing account or create a candidate profile.
7. Enter your personal, education and employment information accurately.
8. Upload your updated CV and any documents requested.
9. Answer all screening questions honestly.
10. Check your cellphone number, email address and employment dates.
11. Review the application for errors.
12. Submit before the application system closes.

Application Closing Date

The listing states that applicants must apply before 14 August 2026 at 12:00 AM.

Because 12:00 AM is midnight at the beginning of 14 August, applicants should treat 13 August 2026 as the final practical application day.

Submit earlier where possible to reduce the risk of missing the deadline because of profile-registration or document-upload problems.