TFG Jewellery – Sales Associate

TFG is recruiting a professional and customer-focused Sales Associate for a luxury jewellery brand at Menlyn in Gauteng.

This 120-hour sales position involves delivering personalised service, building relationships with clients, maintaining detailed product knowledge and working towards individual and store sales targets.

Important: Applicants need Grade 12 and at least one year of sales experience. Experience in a luxury retail or hospitality environment is essential.

At a glance

What this position involves

The Sales Associate will represent a luxury jewellery brand focused on combining traditional craftsmanship with modern design and innovation.

The role requires someone who can provide refined and personalised service, understand individual client preferences and communicate the craftsmanship and story behind each product.

The exact jewellery brand is not named in the official vacancy. Applicants should confirm the specific brand and store information during the recruitment process.

Minimum requirements

• A Grade 12 / Matric qualification.
• At least one year of sales experience.
• Experience in luxury retail or hospitality.
• Professional and articulate communication.
• An appreciation for fine craftsmanship and product storytelling.
• A proactive approach to sales and client service.
• High personal-presentation standards.
• Strong attention to detail.
• Ability to work professionally in a luxury retail environment.
• Ability to build genuine client relationships.
• Ability to handle confidential client information responsibly.

The advert does not state an age restriction, citizenship requirement, driver’s licence requirement or specific jewellery qualification.

Main duties and responsibilities

• Represent the brand professionally.
• Provide warm, personalised and memorable client service.
• Identify each client’s needs, preferences and personal style.
• Recommend appropriate products and tailored solutions.
• Monitor individual and store sales performance.
• Work towards meeting and exceeding sales targets.
• Maintain detailed knowledge of the jewellery range.
• Keep informed about jewellery, fashion and design trends.
• Identify opportunities to build new client relationships.
• Follow up with clients in a professional and appropriate manner.
• Help grow the store’s client base and sales.
• Ensure the store is well presented and fully stocked.
• Support colleagues and contribute to the growth of the brand.

Skills and personal qualities

• Strong attention to detail.
• Interest in jewellery craftsmanship, gemstones and design.
• Discretion when assisting high-net-worth or VIP clients.
• Trustworthiness when handling high-value products and transactions.
• Curiosity and willingness to develop product knowledge.
• Interest in fashion trends, competitors and the luxury market.
• Ability to use digital and technology tools that support sales.
• Authentic and personable communication.
• Ability to remain composed when handling rejection or difficult situations.
• Active listening and thoughtful questioning.
• Ability to read verbal and non-verbal client signals.
• Professional manners, patience and attentiveness.
• Ability to adapt to different clients and cultural backgrounds.
• Ability to multitask.
• Subtle and consultative selling skills.
• Teamwork and a brand-building mindset.

Expected workplace behaviours

• Work proactively towards agreed results.
• Follow quality and compliance standards.
• Use market and business knowledge when assisting clients.
• Provide consistently high levels of customer service.
• Adapt positively to changing circumstances.
• Remain resilient and professional under pressure.
• Analyse situations and make timely decisions.
• Show urgency, energy and enthusiasm when addressing challenges.

Working hours and employment conditions

The position is advertised as a 120-hour Sales Associate role with a full-time, day-shift schedule.

The vacancy does not explain how the 120 hours will be distributed across the working month. Retail schedules may include weekends, public holidays and hours based on store requirements. Applicants should confirm the roster if shortlisted.

The official advert does not state the salary, commission structure, employment-contract duration, employee benefits or expected starting date.

Documents to prepare

• An updated and professional CV.
• A clear copy of your identity document, if requested.
• Your Grade 12 / Matric certificate.
• Accurate details of your sales experience.
• Details of luxury retail or hospitality experience.
• Relevant customer-service or product-training certificates, where applicable.
• A professional email address and reliable cellphone number.

Your CV should show where you gained the required sales experience and explain whether it was in luxury retail, jewellery, fashion, hospitality or another customer-facing environment.

Application checklist

• Confirm that you have Grade 12.
• Show at least one year of sales experience on your CV.
• Highlight luxury retail or hospitality experience.
• Include your sales targets or achievements where accurate.
• Mention experience serving premium or high-value clients.
• Highlight knowledge of jewellery, fashion or luxury products.
• Include point-of-sale or digital retail systems you can use.
• Check that your cellphone number and email address are correct.
• Complete all required sections of the TFG careers profile.
• Apply promptly because no closing date is stated.

Need assistance preparing your CV or application documents? Visit our Learnership Resources and Guides.

About TFG

TFG is an internationally diversified retail group with brands operating across fashion, footwear, jewellery, sportswear, technology, homeware and furniture.

Its jewellery and accessories portfolio includes established retail businesses serving different customer and market segments. This vacancy is connected to a luxury jewellery concept, although the exact brand name is not stated in the advert.

Learn more through the official TFG website

Quick tips for applicants

• Apply as soon as possible because no closing date is provided.
• Use a polished CV appropriate for a luxury brand.
• Describe your luxury retail or hospitality experience clearly.
• Include examples of achieving or exceeding sales targets.
• Mention experience with high-value products or transactions.
• Show your ability to build repeat-client relationships.
• Research luxury jewellery terminology and customer-service standards.
• Keep confirmation that your application was submitted.

Common application mistakes

• Applying without the required sales experience.
• Failing to show luxury retail or hospitality experience.
• Submitting a generic CV with no sales achievements.
• Claiming jewellery knowledge that cannot be demonstrated.
• Using an unprofessional email address or poorly formatted CV.
• Failing to highlight client-service and relationship-building experience.
• Leaving compulsory sections of the TFG recruitment profile incomplete.
• Delaying the application because no closing date is displayed.

Scam warning

Apply only through TFG’s official Oracle recruitment platform.

• Do not pay anyone for an application, interview, assessment or job placement.
• Do not share banking PINs, passwords or one-time PINs.
• Do not trust anyone who guarantees selection in exchange for money.
• Confirm that the position is Sales Associate (120hr) – TFG Jewellery – Menlyn.
• Confirm that the job identification number is 14314.
• Do not send identity documents to unverified social-media accounts or private messaging numbers.
• Upload personal documents only through TFG’s secure recruitment platform.

How this opportunity was verified

This vacancy was verified using TFG’s official Oracle recruitment listing for Sales Associate (120hr) – TFG Jewellery – Menlyn, job identification 14314.

The official listing confirmed the Gauteng location, Grade 12 requirement, sales-experience requirement, responsibilities, skills, full-time schedule and day shift.

The recruitment system displays an internal location label, while the vacancy title identifies Menlyn and the public location is Gauteng. The advert does not provide a closing date, salary, exact store address, contract duration or specific jewellery-brand name.

Read more about our process on the How We Verify Listings page.

How to apply

1. Open the official TFG application page below.
2. Confirm that the title is Sales Associate (120hr) – TFG Jewellery – Menlyn.
3. Confirm that the job identification number is 14314.
4. Read the complete vacancy information.
5. Sign in to your TFG careers profile or create a new profile.
6. Complete your personal, education and employment information accurately.
7. Upload your updated CV and requested supporting documents.
8. Answer all screening questions honestly.
9. Review your contact details and application.
10. Submit as soon as possible.

Application closing date

No closing date is stated in the official vacancy.

TFG may close the vacancy after receiving enough suitable applications. Candidates should therefore apply as soon as possible.